Words
Two weeks, one name, and about twelve short lines of copy: the sign, the window, the four labels the shop uses on everything it sells, and the note that goes in the bag.
Naming work is nearly all reading. I sat in the shop for two afternoons and wrote down what people said when they walked in. Almost everybody said some version of the same thing about how much was in there. So the name counts rooms rather than describing taste.
The four labels were the part they now use most, and they took longer than the name.
